We are the Local Football Appreciation Awards, a passionate initiative born from the belief that football’s soul lies in its community.

Spearheaded by @sportymetrics—a team obsessed with the science of soccer—we’re a collective of fans, data enthusiasts, and dreamers dedicated to Uganda’s football ecosystem. From Kampala’s bustling pitches to the rural fields of Arua, we see the game through the eyes of those who sustain it.

We’re not just here to applaud the goals; we’re here to lift up the hands that make them possible. Our team, rooted in Uganda’s love for the sport, blends innovation with gratitude to create a platform where every contributor—from the groundsmen to the broadcaster—gets their moment in the sun.

LFA Awards is a proud product of SportyMetrics, a data-driven service company fueled by a passion for football and the power of data.

Our work is rooted in a deep love for the game, brought to life through innovative research and diverse methods of data collection—ranging from match statistics to fan sentiment and community insights. Together with our valued partners, we uncover the patterns and stories that define Ugandan football, transforming raw data into a celebration of the sport’s true spirit.

Through the LFA Awards, we channel this expertise to honor the unsung heroes who keep Ugandan football thriving—groundsmen preparing pitches, journalists fueling our passion, volunteers sustaining our clubs, and fans whose cheers echo across the nation. We empower our community to recognize those who matter most, building a movement where every goal reflects the dedication of an entire ecosystem.

Vision Statement
To be Uganda’s premier platform for celebrating excellence, inspiring passion, and promoting growth in local football through recognition of talent, dedication, and community impact.

Mission Statement
To honor and appreciate outstanding players, coaches, referees, administrators, and supporters who contribute to the development of Ugandan football; to motivate emerging talent; and to foster unity, professionalism, and pride within the local football community.

Core Values
– Integrity – We uphold fairness, transparency, and honesty in recognizing football excellence.

• Excellence – We strive to showcase and celebrate the best performances and contributions in Ugandan football.
• Inclusiveness – We ensure that every level of football — from grassroots to professional — is recognized and valued.
• Passion – We celebrate the spirit, energy, and love for the beautiful game that unites communities across Uganda.
• Community – We believe football is more than a sport; it is a force that brings people together and drives social impact.
• Innovation – We continuously improve our approach to recognizing and promoting local football talent.
• Professionalism – We maintain high standards in organization, presentation, and execution of all our activities.

The Local Football Appreciation Awards (LFA Awards) redefines recognition in Ugandan football by shining a spotlight on the community that fuels the game, while immortalizing the legacies of its most influential figures—many of whom are still with us. Unlike traditional awards focused solely on players and coaches, LFA Awards fuses data-driven insights with heartfelt storytelling to celebrate the unsung heroes—groundsmen, journalists, volunteers, media crews, and fans—while honoring icons through named awards.

A standout example is the Edgar Watson Suubi Award, which celebrates the best CEO in club football, paying tribute to a living legend whose contributions continue to shape the sport. This dual focus—elevating the overlooked and commemorating the greats in real-time—sets LFA Awards apart as a movement that bridges past, present, and future.